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Review 'Illuminating. Reading this book is like stepping from the shadows into the light. You will see the world anew.'?Julia Gillard, 27th Prime Minister of Australia'A first class book with hugely important and relevant analysis, really pertinent to the issues we're thinking about today... incredibly well-written and easy to read.'?Dame Margaret Hodge, Labour Party MP'A tour de force of delusion. In Why We're Wrong About Nearly Everything, master social researcher Bobby Duffy offers a thoroughly convincing account of how our false beliefs often tell us more about who we are than our true ones.'?Seth Stephens-Davidowitz, author of Everybody Lies'With wit and wisdom, Bobby Duffy reveals how the misperceptions we share shape the world we live in. Required reading for a post-truth era.'?Jonah Berger, author of Invisible Influence'Mandatory reading. This mind-altering book show how most of us are badly deluded about the state of the world.'?

Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment Now

'Illuminating and important. Duffy has spent a decade finding the gaps between our perceptions and reality. The result is this fascinating study.'?Dan Gardner, co-author of Superforecasting'A masterful overview of how our perceptions are repeatedly off the mark. Consequential and timely.'?David Halpern, chief executive of the Behavioural Insights Team'Simply indispensable. Marrying fascinating data with superb analysis, this is a unique book.'?Matthew d'Ancona, author of Post-Truth and editor-in-chief of Drugstore Culture'A great read that will help you get a better fix on reality. This book will help you understand why many of the things you think are probably wrong.'?Hetan Shah, executive director of The Royal Statistical Society'Fantastic: there are eye-opening and shocking statistics on every page. This book may force you to reconsider your most deeply held views.'?Jamie Bartlett, author of The Dark NetDancyger Read more About the Author Bobby Duffy is director of the Policy Institute at King's College London. Formerly, he was managing director of the Ipsos MORI Social Research Institute and global director of the Ipsos Social Research Institute. He lives in London. Read more

Books are everywhere. Libraries big and small and bookstores are splattered all over college campuses and larger cities. They are all filled with one of the most important things of all time—books. Those who read books appreciate the multiple places to find books. Those who aren’t fans of books, don’t understand what could make readers want to obsess over books. There is a reason for their obsession, though. You hear it all the time: read every day.Reading is important because it develops our thoughts, gives us endless knowledge and lessons to read while keeping our minds active. Reading books to help us learn and understand and makes us smarter, not to mention the knowledge, vocabulary and thinking skills we develop.In the world today where information are abundant, reading books is one of the best ways to be informed. Though reading might seem like simple fun, it can be helping your body and mind without you even realising what is happening. What makes reading so important? It can be for these reasons and not just knowledge.For those who don’t enjoy it, you might change your mind after hearing about the benefits. Can something so easy and fun be so helpful in your life? Of course, it can! Reading can be a great benefit to you in many different ways—such as sharpening your mind, imagination, and writing skills. With so many advantages, it should be an everyday occurrence to read at least a little something.Books can hold and keep all kinds of information, stories, thoughts and feelings unlike anything else in this world. Can words, paragraphs, and fictional worlds be all that great for you and your health? It definitely can, and it is a timeless form of entertainment and information

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